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We are the land of the man (or woman) who has everything. We have electric dog nail trimmers, vacuums that work without your help and phones with more computing power than a fleet of space shuttles. With all this great and not so great stuff, it's getting harder and harder to give a great gift. Before you go flailing around for a gift nobody wants or needs just to say you have something to wrap, consider the gift of safety; a new set of tires for a friend or family member.

Maybe you think this gift won't be appreciated. After all, tires don't have the appeal of a diamond pendant or a 6-way adjustable cyclo-massage equipped lounger. Actually, though, a new set of tires is so much more. 

• Your tires are the only part of your car that touches the road. Better tires mean safer handling and what could show your deepest feelings for someone you love like saving their lives with more capable handling.
• And speaking of handling, giving the gift new tires means passing along a more confident ride. The right tires can make a big difference in handling capability, which in turn means more safety. It's like the safety and handling circle of life.
• The holidays are all about peace and a new, high-quality set of tires can cut down on road noise, vibration, and harshness which can take the fun out of driving. A peaceful ride means better conversations with passengers, more musical enjoyment and a joyful break from the noise of the outside world.
• Which brings us to joy… we as a society love to drive and great tires are a key component in delivering the joy of driving to someone you care about.
• And then there is commitment… the gift of new tires is an affirmation you are dedicated to the safety, peace, and joy of the recipient.

You may have never considered giving the gift of safety to a friend or loved one during this season of giving.  It could be argued if you really care about the person you are buying for, then a new set of rollers for their ride may be the best way to say you care.  When it all comes down to it, isn't caring what giving is all about?